The adoption of new technologies becomes almost unnoticed as developers strive to prioritize utility in new protocols.
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The Fountain podcasting app has partnered with ZEBEDEE to allow podcast creators and listeners to earn Bitcoin for their time invested in creating content.
Over the years, crypto has plugged into several industries to provide users with the unique potential to micro-monetize their actions. This form of crypto integration has its roots in play-to-earn gaming and music streaming revenue.
Fountain, a value-for-value podcasting platform, announced a new partnership with ZEBEDEE, a financial services company that assists in monetizing games and apps, on January 24th to enable Bitcoin micropayments for podcast listeners.
Oscar Merry, the founder and CEO of Fountain, described the chance to listen to a podcast while earning money as a strong combination and the future of content creation.
The partnership with ZEBEDEE also makes it possible for customers to benefit from the incentives through integrations with debit and credit cards without having any prior knowledge of cryptocurrency.
The CEO stated that by utilizing the Bitcoin Lightning Network, in particular, quick, permissionless, and low-fee payments that operate within the Fountain app and other open RSS standards could be built.
Merry says that such an innovation unites the "fragmented podcasting industry," which is currently spread across multiple disjointed apps and hosting providers.
He went on to say that every minute spent viewing advertisements and consuming or creating content enhances the value of a platform.
"Why shouldn't you participate in the financial upside of the value you create on the platform?"
The adoption of new technologies becomes almost unnoticed as developers strive to prioritize utility in new protocols. A "party-to-earn" project recently addressed the electronic music industry, intending to develop a common currency for festival-goers, club-goers, and fans.